Reports & whitepapers
In a world where unique and insightful marketing content brings multi-channel campaigns to life, commissioning and publishing the right research can offer great return on investment.
Clients are often afforded a unique platform to engage with peers, access data and insight, and publish customised research that delivers interesting new intelligence.
These reports, or whitepapers, should support key messages, but also reinforce perceptions of leadership, and a confidence and willingness to share. Frontier PR will use its expert knowledge to identify and shape how research or industry insight could help achieve client communications objectives.
Compiling & writing reports
Frontier PR will use its expert knowledge to shape how industry insight can achieve client communications objectives, identifying external issue and linking them to key client messages.
Insight can be derived in a number of ways, including survey led research, interviews or feedback from events, and once collated, Frontier PR will then produce copy and other supporting content.
Finally, we can finally layout and design the report or whitepaper, creating content to support promotion through traditional and social media.
What would your report cover?
Making research work
Frontier PR can harness research in a number of ways:
Identify how research can achieve marketing objectives
Develop a suitable research model and method
Gathering input and responses
Undertake analysis
Write up the findings
Frontier PR has delivered a number of reports, including:
The future of off-site construction in social housing
The role of the Internet of Things in housing
How smart technology can foster independent senior living
How to attract and retain people in the home care industry.
Once completed, Frontier PR can then deploy the research in numerous ways, including:
A survey summary or report
A more formal market intelligence report or whitepaper
This can also then lead to
High value media coverage
Thought leadership through blogs and presentations
Social media content
