Crisis communications
The majority of larger organisations will eventually face a crisis situation. Frontier PR will be there for our clients through the first critical 24-hours and beyond.
How an organisation responds to a crisis can define its reputation and identity for years to come.
Our clients rely on Frontier PR to be the calmest people in the room when the worst happens, our team has extensive, proven experience managing complex crisis communications.
Frontier PR will be there during the first critical 24-hour hours, manning the press office and controlling the flow of communications to avoid misinformation and ensuring the right messages reach key audiences.
Our team will assess and respond to media enquiries, expertly shaping response, whilst always considering the bigger picture.
Frontier PR will also look beyond the intensity of the initial crisis and consider the longer-term communication and reputational challenge.
Frontier PR also offers media training and can put the plans in place to make sure you are prepared for anticipated eventualities. This can include regular scenario training to make sure that teams know their roles and responsibilities in the event of a crisis.
Case study: rebuilding reputation
Discover how Frontier PR helped an ethical supported housing operator manage a challenging media in a controversial sector, and how we helped turn around its reputation.
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