Case studies & advocacy
Case studies should be highly effective way of bringing products, services and the people behind them to life, but what elevates the ‘everyday’ into something outstanding and engaging?
Bringing today’s multi channel PR and marketing campaigns to life requires lots of content, and case studies can be highly-effective and flexible material, particularly when packed full of positive advocacy.
Advocacy is getting your customers, or other credible third parties, to tell your story for you.
But gathering quality advocacy takes skill, preparation, intuition and a bit of persistence.
Frontier PR treats every case study as a mini campaign, working with the client to plan the structure of the case study, before mapping the final output. Frontier PR will then manage the production of a case study from beginning to end.
We’ll develop the areas to be covered, gather the required information from third parties, produce copy, and then manage the layout and the all-important approval process.
On some occasions, the process of creating a case study is as important as the finished article itself.
Third party feedback can offer invaluable insight into how you are viewed by third parties.
How case study content can be used
